The word Corona is used to describe a part of the body that resembles a crown or halo.Ĭoronavirus obtained its name due to the shape of the virus itself. How did both a beer and a virus end up with the same name? So the conclusion to draw from this is that although there was a drop in sales, it had very little to do with its namesake and more with restrictions. Only four percent of Corona beer drinkers said they would not drink the beer because of its name associated with the pandemic. Sales of Corona beer in supermarkets remained consistent throughout the year across the globe. This meant that these sales were lost as most venues weren’t allowed to serve alcohol during the lockdowns. When the pandemic hit, globally everything shut down, including bars and restaurants. This meant that sales of Corona beers in bars and restaurants boomed at the end of 2019. What was the cause of the change in sales then?Īlthough you might conclude that the name association was the catalyst for the fall in sales, it in fact wasn’t the main reason.Īt the end of 2019, Corona became available on tap across the UK and many other countries. So it is assumed that the name association was not the reason for a drop in sales. It is thought that the drop in sales was due to the reduced amount of activity and going outside.Ĭhinese New Year is an important time of year for alcohol sales and this was affected by coronavirus restrictions.įewer people were going to bars and restaurants, which accounts for a high percentage of Corona beer sales.Īt this time many other beer brands experienced a similar decline in sales. This meant that the beer still remains in first place on Brand Finance’s list of top beers! How were sales affected at the start of the pandemic?Īs of February 2020, Corona beer sales dropped in China.ĪB InBev lost around $200 million USD due to the lack of sales when the pandemic began. There was a 12% decline in revenue in the first half of 2020 compared to the same period the previous year, but surprisingly sales remained steady throughout the remainder of the year. Many thought its namesake would cause a fall in sales however, this wasn’t the case globally. However with its name associated with something so negative it wouldn’t be surprising if its sales changed. The Mexican beer, Corona, was the world’s most valuable beer above both Heineken and Budweiser.Ĭorona beer has been the top-selling imported beer in the US since 1998. Has the Coronavirus affected sales of Corona beer?Ĭorona is owned by the world’s largest beer manufacturer Anheuser-Busch InBev. So, let’s take a look at the numbers to see if and how the pandemic has affected Corona beer sales. The Coronavirus or COVID-19 global pandemic caused a worldwide economic crisis, affecting some countries more than others.īut how was Corona beer affected by the pandemic?Ĭoincidently with the same name, has the virus boosted sales for the beer company, or left them scraping the bottom of the barrel?
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